Services / Attribution & Analytics
Marketing attribution that shows which dollar made the sale
UTM capture, conversion tracking, and revenue-by-source reporting — so you scale what works and kill what does not.
Marketing attribution is the difference between scaling on data and scaling on vibes. If you cannot see which channel, campaign, and ad produced a paying customer, you are guessing — and guessing gets expensive fast.
I set up the plumbing that connects a click to a customer: capturing the source the moment someone lands, carrying it through your forms or checkout, and surfacing it in a revenue-by-source view you will actually use to make decisions.
What you get
Everything in the attribution & analytics engagement
UTM & source capture
Capture UTM tags, gclid, and referrer on landing and persist them through to conversion.
Conversion tracking
Reliable event and conversion tracking across Google, Meta, and your site.
Revenue-by-source reporting
A dashboard that ties revenue back to the channel and campaign that earned it.
Clean data foundation
A tracking plan so your numbers stay trustworthy as you grow.
How it works
A simple, accountable process
- 1 Map the journey. Define the events and sources that matter from first click to paid customer.
- 2 Instrument everything. Implement capture, tracking, and storage so no source is lost.
- 3 Build the report. Surface revenue by source in a view you will actually check.
- 4 Decide with data. Use the numbers to scale winners and cut dead spend.
What it gets you
Outcomes
- ✓ See which dollar produced which customer
- ✓ Stop funding channels that do not convert
- ✓ Confident, data-backed scaling decisions
FAQ
Questions about attribution & analytics
Why not just use Google Analytics defaults?
Defaults miss the link between a source and actual revenue, especially across forms and checkout. I build attribution that follows the source all the way to the sale.
Does this work with my CRM or checkout?
Usually yes. I have wired source capture into checkout flows (including Stripe metadata) and lead intake — so the source rides along to your CRM or payment system.
Is this a one-time setup or ongoing?
The setup is one-time; the value is ongoing. Once it is in place, every campaign you run is measurable, which makes paid ads and SEO far easier to justify and scale.
How does this help my other marketing?
Attribution is the scoreboard for everything else — it tells your SEO, paid ads, and outreach which efforts actually made money.
Pairs well with
Other services
SEO & Content
Rank on Google with technical SEO, content at scale, and a site built to be crawled — the same system used to drive 50k+ organic clicks a month.
AI Search (AEO/GEO)
Get cited inside ChatGPT, Perplexity, and Google AI Overviews — where buyers increasingly start. Proven #1 placements in competitive niches.
Paid Ads
Google and Meta campaigns engineered for profit, not vanity metrics — landing pages, tracking, and creative tested to a target cost per lead.
Email & Outreach
Cold email and lifecycle flows that book calls — list sourcing, deliverability, copy, and follow-up sequences that actually get replies.
Ready to put attribution & analytics to work?
Tell me what you're trying to grow and I'll come back with an honest plan.