Services / Paid Ads
Paid ads management engineered for profit
Google and Meta campaigns judged on cost per lead and revenue — with the landing pages and tracking to back them up.
Most paid ads management optimizes for the wrong thing: clicks, impressions, and a pretty dashboard. I run paid ads against one question — what did it cost to acquire a customer, and was that profitable? Everything else is noise.
Because I also build the landing pages and wire up the tracking, the whole chain is accountable. No blaming "the website" when leads do not convert, and no guessing which campaign actually drove revenue. It is one system, owned by one person.
What you get
Everything in the paid ads engagement
Campaign strategy & build
Google Search, Performance Max, and Meta campaigns structured around your real economics and margins.
Landing pages that convert
Fast, focused pages built to a conversion target — tested, not guessed.
Conversion tracking
Proper event and conversion tracking so spend is tied to leads and revenue, not vanity metrics.
Creative testing
A steady cadence of ad variations to find and scale the winners.
How it works
A simple, accountable process
- 1 Set the target. Define a cost-per-lead and cost-per-acquisition that actually make you money.
- 2 Build & instrument. Launch campaigns and landing pages with tracking wired in from day one.
- 3 Test to a winner. Run variations, kill losers fast, and pour budget into what converts.
- 4 Scale profitably. Increase spend only where the math holds, with attribution to prove it.
What it gets you
Outcomes
- ✓ Spend tied to leads and revenue, not clicks
- ✓ Landing pages and ads built by the same person
- ✓ A clear, profitable cost to acquire each customer
FAQ
Questions about paid ads
What ad budget do I need?
Enough to gather data — usually a few thousand a month to start testing meaningfully. I will tell you honestly if paid ads are the wrong first move for your situation.
Do you handle the landing pages too?
Yes — that is the point. I build the pages your ads point to, so the whole funnel is accountable and there is nothing lost in a handoff.
Google or Meta — which is better for me?
It depends on intent. Google captures people already searching for a solution; Meta creates demand. I will recommend based on your buyer, not a default.
How is this tracked?
Proper conversion tracking and revenue-by-source attribution — see Attribution & Analytics — so every dollar is accounted for.
Pairs well with
Other services
SEO & Content
Rank on Google with technical SEO, content at scale, and a site built to be crawled — the same system used to drive 50k+ organic clicks a month.
AI Search (AEO/GEO)
Get cited inside ChatGPT, Perplexity, and Google AI Overviews — where buyers increasingly start. Proven #1 placements in competitive niches.
Email & Outreach
Cold email and lifecycle flows that book calls — list sourcing, deliverability, copy, and follow-up sequences that actually get replies.
Attribution & Analytics
Know which dollar made which sale. UTM capture, conversion tracking, and revenue-by-source dashboards so you can scale what works.
Ready to put paid ads to work?
Tell me what you're trying to grow and I'll come back with an honest plan.